Any successful search engine optimization (SEO) strategy must include pay-per-click (PPC) advertising because it can provide quick results.
Did you realize? 65 percent of people click through on paid adverts, which can increase brand exposure by up to 80 percent when well-crafted PPC ads are used. Thus, Digital marketing companies in Virginia vouch for the effectiveness of PPC.
With PPC, you may accomplish a wide range of objectives. Pay-per-click advertisements are most frequently used to raise brand awareness, find new leads, drive visitors to your website, and boost conversion rates.
Although there are many good reasons to spend money on PPC advertising, growth is the key driver. PPC is quite simple to implement, but it does require some thought and preparation to accomplish it well.
The advantages of implementing PPC in your advertising efforts
Implementing a PPC campaign approach has the following primary advantages:
You may easily reach a larger target audience and have a good return on your investment (ROI) for your work.
You can start generating traffic and nearly immediately rank at the top of particular SERPs pages.
By contacting “warm” leads at the appropriate stage of their buying cycle, you can increase the likelihood that they will interact with your brand and use your products or services.
Your PPC data can be used to improve and optimise other components of your digital marketing plan.
Important PPC campaign types
Next, we’ll look at the various PPC campaign kinds that you can incorporate into your digital advertising strategy.
Search
Ads for PPC campaigns that are search-based show up in SERPs.
PPC advertisements for searches often have a headline, URL, and body copy that can be clicked on when they show in the top left or right corner of a search results page.
Display
PPC display ads are placed in a similar fashion to search-based campaigns, but they incorporate a visual element to enhance clicks and engagement. These PPC ads feature graphics or visuals (often in the form of banners).
Retargeting PPC-based remarketing advertisements are typically displayed in a display-style ad layout, but they are intended to find buyers who have already interacted with a certain landing page, service, or good.
You’re more inclined to get a warm lead and close a transaction by retargeting a consumer for your IT solution provider company. In fact, retargeting increases a person’s likelihood to purchase your good or service by up to 70%, per a SEMrush study.
Sponsored social
Similar to search advertisements, paid or promoted social media ads allow you to upload content and configure ad criteria prior to launching your campaign. Each social media network has its own unique social media ads, and you can check the native analytics data for each channel to assess your effectiveness.
This specific illustration is a purchased Facebook ad. The advertisement is displayed in a carousel style with customised body copy, a selection of carefully chosen products, and a CTA button that reads “Shop Now” to increase click-throughs.
Video
For both search engines and different social media platforms, you can employ paid video advertisements. Paid video advertisements, like static advertising, are highly targeted and contain a headline, body copy, a CTA button, and, of course, interesting video content to pique consumers’ interest.
Shopping
Paid High-quality carousel-style Google shopping ads are displayed just above main SERP. These ads are brief and to the point, and they often include the price of the product, title, and brand name. Users are shown these ads depending on their search or purchasing intent.
